Lately, I’ve been noticing ads for fitness programs that promise things like bikini bodies or getting ripped or losing 15 pounds–all in only two weeks.
Those sound like goals, but my first thought is: What’s next?
After you get that ripped, 15-pound lighter bikini body, what’s the next target—a smaller bikini?
My second question is always: What part of your health did you sacrifice to achieve that goal?
Honestly, it’s pretty easy to change someone’s body in a short time. But it will always be at a cost. And in the long-term, it won’t be cheap. The cost will be paid somewhere—it could be compromised joint health, biomechanics, the endocrine system, or maybe at the cellular level, where it won’t show up on medical exams for a while.
Which begs the question: Is a change in appearance a good measure of success? What if there were other more useful things to aim for?
Consider these comments from clients at CoreMatters:
“When I joined Core Matters, I was having severe leg pain during strenuous exercise such as golf, tennis, and long hikes. I also have had chronic back pain throughout my adult life. Once I committed to the programs at Core Matters and stayed with it over a year, all my pain went away. Things were challenging at first, but over time my form, strength, and flexibility improved.