Apr 22, 2014 / by Ann-Marie Giglio / No Comments

Commenting on the fact that satellite radio was commercial-free, the late Mitch Hedberg once said…
“How will I know what to buy?”  It’s actually a good question as there’s no denying that marketing has a huge impact on what brands and products we purchase.

“How will I know what to buy?”  It’s actually a good question as there’s no denying that marketing has a huge impact on what brands and products we purchase.

What we eat is really important.  It is what we’re literally made of.  One rule of thumb we teach at CoreMatters is, “Keep it Simple!”

Journalism professor and food expert Michael Pollan in his book In Defense of Food:  An Eater’s Manifesto turns Hedberg’s line on its head in regards to food when he writes…“Simply don’t buy any food you’ve seen advertised.  The broccoli growers don’t have money for ad budgets.  So the real food is not being advertised.”  In other words, without commercials you won’t know what NOT to buy.

He also advises people to not eat any food “that comes with a health claim.”  Pollan says “the healthy food is in the produce section.  It’s sitting there quietly without budgets for marketing, without packages to print health claims on.”

He adds that “You have to think: what does it mean to say a food has got a shelf life of six months or a year? It means it has been engineered to resist bacteria, pests of all kinds, fungi, mold. The insects, the bacteria – they’re not interested in the Twinkie™, because there’s nothing of nutritional value in it.”

So stick to those foods made of one ingredient:  kale, lettuce, bok choy, turnips, beets, celery, apples, fish.  This is what you want your body made of!  Real food.  Real nutrition.  Real easy.